This is it. The Big Apple. Times Square. People everywhere. Hustling. Bustling. The pulse of the city. Alive. Feel the energy as you make your way to the newest W in New York. Welcome to W New York - Times Square, named one of the "80 Best Hotels in the World" by Best Hotels Magazine in 2005. An oasis of calm in the midst of the flurry of a revitalized Times Square. Where you find sanctuary. From the moment you step inside, you will be transported to a Zen-like environment. Quiet colors, calming textures and a dramatic glass-encased waterfall that soothes the senses. Water runs overhead, streaming down on open sides, enabling you to literally "walk on water" as you enter the elevator that whisks you to Reception. It's easy to understand why Condé Nast Traveler put W Times Square on its "Hot List of Hotels." Enter the seventh-floor. Check-in. Lounge in the 6,000 square-foot promenade filled with intimate arrangements of white leather seating squares and streamlined hanging lamps. Glowing resin alcoves line the perimeter, in case you want a little more privacy. Where can you relax in the center of it all? Set foot into one of our 509 sleek ultra-modern guest rooms and experience all the creature comforts you would expect, from fluffy pillow-top beds to High Speed Internet Access. Feel the magic of Times Square right in the hotel, with delicious dining and live jazz at the Blue Fin, pulsating dance music at THE WHISKEY, and high-end shopping at W THE STORE. Laugh. Smile. Sing. Dance. It's Broadway. It's Times Square.